PINI PARMA was born out of a passion for the Italian style in men's wear. In order to realise our passion, we specially select high-quality products, which are put together by highly experienced Italian craftsmen. Our desire to share this style for men's clothing, has led us across all the regions of Italy in order to find the best craftsmen and suppliers. In a time of fast fashion, we strive for quality instead of mass-produced quantities. Creating a classic style with a timeless design rather than just a passing trend, using expert craftsmen to hand tailor instead of machines. All our articles are produced in ateliers which respect traditional manufacturing crafted techniques from across the Italian regions of Emilia-Romagna, Piedmont, Lombardy, Campania and Tuscany.Our collection is conceived with experience and a know-how which gives pride to the artisans who produce them and gives merit to our clients who wear them.This is the reason why Pini Parma has decided to create a collection which is 100% Made in Italy.The Italian Style has always been characterized by an equilibrium between elegance and boldness, having a traditional and contemporary styling. This is why we carried out an intensive search for the creation of all our new articles, so they can meet the demands of the Italian Style.